Passion and Fire.
This is Lemon Soju, in Tokyo.

 
Tuesday October 28
 
18:37
 
Korea Takes Over The World

From the BBC:

The campaign to promote Korean cuisine - launched by the agriculture ministry and the Agro-Fisheries Trade Corporation - aims to quadruple the number of Korean restaurants around the world to 40,000 by 2017.

It will include spending $40m over the next two years to try to make Korean food as famous as French, Italian, Chinese, Japanese and Thai food.

There are plans to create Korean culinary schools abroad, develop and distribute standard recipes and introduce an official ratings system for overseas restaurants.

The ratings in Tokyo will be: everything-tastes-the-same, cant-cook-for-toffee, and tonjang. Tonjang being the only decent Korean restaurant in Tokyo - everywhere else is crap.

I can only imagine the Korean Restaurant Missionary Ajummas the government will send overseas to “quadruple the number of Korean restaurants around the world”.



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